To conduct a viable and sustainable market research program, one of the fundamental ingredients is the ability to collect actionable data from a pool of respondents.

The Springvale Online Panel is the largest, most robust and demographically diverse panels in South Africa, and is getting better everyday, consisting of thousands of motivated and dedicated respondents.

An online survey panel is nothing but a pre-recruited pool of consumers that have, in principal, agreed to give feedback about business processes, products, services etc, by filling out online questionnaires.

The key to getting high quality data is the sample – the pool of respondents that actually give you feedback. With an online panel that is recruited and managed by us we control the sample and hence the quality. This means you will get results that are quicker and smarter from dedicated highly cooperative double opt-in respondents for the sample size of your choice.

Recruiting of new Panel Members is Continuous:

New panelists are constantly added to keep the panel updated. Panel recruiting is an ongoing process and recruiting methods are periodically adjusted to keep the panels balanced and representative of the countries population.

Panel Recruitment Portal.

Springvale online makes use of the companies website as a panel recruitment portal.
This is the website that the panel members will come to for administrative issues as well as the website they would use to signup and agree to be part of the online panel. The website also explains certain concepts such as privacy policy, compensation for filling out surveys and a list of FAQ’s.

Panel Recruitment Modes

We use a combination of offline and online recruitment methods, (mail banner advertising, media, print advertising, etc); recruiting methods are designed to maximize the demographic diversity of the panel. The idea behind each recruitment method is to drive users to the company website (Recruitment Portal).

The Member Signup

Respondents who choose to signup for membership are required to fill out an online membership form found on the company website, providing us with their demographic information and email address. As soon as the online application form is submitted, an automated email is sent to the email address provided. Panel members are only considered verified if they click on the verification link found on the automated email that goes out to them. This guarantees that the email address provided is valid and that the user has access to the email box. The demographic information and contact email address of each member is stored in a data base.

Survey delivery & Sampling

Once a research company provides us with the sampling plan, questionnaire and the criteria of the target population for a given research project. We begin our survey delivery campaign.

By integrating the selection criteria for the study and the demographic information we have in our data base about each panel member, we select a subset of consumers from our panel that best represent the criteria of the target population to be surveyed. We send email invitations to only verified panel members inviting them to fill out the online survey hosted on our server.

Our online panel can be used for collecting research data regarding any marketing or political situation, just as you would use telephone interviews or personal interviews as a contact method to reach respondents. Sometimes people think online panels are restricted to giving feedback about web or internet related marketing issues only, which is not true. The panel represents the South African consumer.