Springvale Online offers research firms an opportunity to use the internet as a viable data collection medium. Through the use of our large consumer panel, members who have agreed to complete surveys and they get paid to complete each survey, researchers can collect high quality data from participants that are willing, interested and motivated.

Research companies provide us with the questionnaire, sampling plan and the criteria of the target population for the specific study. Using survey design software the research company, we are representing, will prepare the questionnaire to be administered online. The questionnaire is hosted on a secure web server. The next step is to begin data collection.

We send out personalised email invitations to verified panel members inviting them to complete the questionnaire online.

Instead of sending mass “carpet bombing” mailing of an invitation to every member in our database, we select a subset of consumers from our pool of panelists that best represent the sample unit by integrating the selection criteria for the study and the demographic information of each user.

Each invitation will include a unique URL / link that will direct the respondent to the online survey. Embedded in each link is a respondent’s unique PAC code (personal access code). This allows us to identify each respondent with each completed survey.

Additionally a few screening questions can be added to the beginning of a survey to ensure the respondent taking the survey is part of the sample unit. Based on the feedback of the screening questions, candidates will be routed to the main survey or routed out.

At a time of there own choosing, when they can give the survey their full attention respondents can click on the URL/ link contained in the email invitation and begin filling out the survey.